ISLAMABAD: Honda Atlas Cars Ltd (HACL) has discontinued production of its Honda BR-V in Pakistan after the model completed its lifecycle, while sharply lower sales and growing competition from Chinese and Korean vehicles have weakened demand for the compact SUV.
A senior HACL executive confirmed that production of the BR-V had been halted, rejecting speculation that the decision was linked to difficulties in procuring parts or accessories from Japan or other countries.
“Actually, the vehicle has completed its lifecycle, and that’s why its production has been halted,” the executive said.
He said the company could not confirm whether HACL planned to introduce a replacement for the BR-V in the near future, adding that production volumes had remained low at around 25-50 units per month.
The BR-V has also been removed from HACL’s official website, while the company’s other locally available models continue to be listed.
The production shutdown comes as the combined production and sales of Honda’s BR-V and HR-V have registered a sharp decline, according to data of the Pakistan Automotive Manufacturers Association (PAMA).
During July-August, combined production of the two models stood at just 120 units, compared with 1,460 units in the corresponding period of 2025, representing a decline of more than 90%.
Combined sales also fell to 191 units during the first two months of the current fiscal year from 731 units in the same period last year.
PAMA data show that Honda began assembling the BR-V in Pakistan in April 2017, producing 648 units in its first month of local assembly, while 527 units were sold during the same month.
From fiscal year 2021-22, PAMA began reporting combined production and sales figures for the BR-V and HR-V, making it difficult to determine the individual monthly performance of the two models from the association’s consolidated data.
The BR-V’s discontinuation also comes amid a significant transformation in Pakistan’s passenger vehicle market, with consumers increasingly having access to Chinese and Korean models, including hybrid, range-extended electric and battery-electric vehicles.
Industry observers have linked the weakening demand for some established Japanese models to the expanding availability of newer vehicles offering updated features, electrified powertrains and different price options.
A Honda dealer said the BR-V had already disappeared from several Honda showrooms, with limited consumer interest in booking the vehicle or purchasing it through on-the-spot sales.
Honda vendors also confirmed the production closure, saying weak market demand had made continued assembly of the BR-V difficult to sustain.
The end of BR-V production marks another change in Pakistan’s rapidly evolving automobile market, where established Japanese automakers are facing increasing competition from newer entrants, particularly in SUV and electrified vehicle segments.
For existing and prospective Honda customers, the discontinuation means the BR-V will no longer be part of HACL’s locally assembled model lineup, while the company’s next move regarding a replacement remains unclear.
The BR-V was introduced in Pakistan as a seven-seat compact crossover, positioning it between conventional passenger cars and larger SUVs. Its discontinuation leaves uncertainty over whether HACL will introduce a newer model to compete in the growing compact SUV segment.